According to Statista, the segment Prestige Cosmetics & Fragrances accounted for 24% of the Luxury Goods revenue in 2019. The worldwide revenue of US$76 billion in 2019 is expected to increase to US$101 billion by 2025. For such numbers, marketing for perfumes and cosmetics requires extreme precision to ensure that new brands find a niche in the market, or even that existing brands secure a stable niche.
Establishing a correct marketing strategy is essential in the perfume & cosmetics sector. Having the right tools will allow you to get a series of valuable opportunities to get closer to consumers in the best possible way. Marketing must oversee building a bridge between customers and the products offered. And the truth is that if you follow the right steps, you have a great chance of success.
This success will consist of using all available resources in the most empathic and intelligent way, as well as building the perfect marketing strategy.
At Content Presence, we place our focus on this type of service because we are aware of the statistics about it and what attracts people the most, as opposed to what people reject from marketing methods that make them not think about trying products.
One of the things that motivates us to work in this category is that it is a wide category that is not limited to some products, which leads to a variety of marketing strategies that can be used as well.